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TargetSpot
February 26 2010
image Targeted Audio Ads: Coming to a Cellphone Near You
http://bit.ly/bIbyYN
By: Eliot van Buskirk

February 26, 2010

Many of us grew up hearing ads on the radio, but those ads never knew where you were, what kind of radio you had, or your general demographic information.

TargetSpot, a CBS-backed venture that calls itself the nation’s largest internet-radio advertising network, announced deals this week with Slacker’s music-streaming service to bring “the first-ever targeted mobile audio ads to mobile radio listeners.” That’s different than the targeted display advertising that already appears in mobile apps.

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PokerStars.net
February 26 2010
image EXCLUSIVE! Donnie Wahlberg: My Fans Are Better Than Ever
http://bit.ly/bHCpFU
In Celebs by Kristine Gasbarre

Friday, February 26, 2010

So, you know how LimeLife is in with the ever-growing pro poker circuit? Well, at the North American Poker Tour in Las Vegas last week our celeb editor not only learned how to play with the PokerStars.net crowd (yes, finally!), she also remembered the biggest reason why the poker world rocks: the celebs. Here's LimeLife's exclusive interview with - it's surreal for us too - New Kids On the Block's Donnie Wahlberg. (This is truly one of our most revealing interviews ever.)

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TargetSpot
February 25 2010
image New Audio Ads Target Mobile
http://bit.ly/bkOxEB
By Monica Alleven Wednesday, February 24, 2010

TargetSpot entered the mobile advertising world this week with an expanded partnership with Slacker Radio to include audio ads in Slacker’s iPhone, Android and BlackBerry apps.

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Equitrac
February 25 2010
image KeyBank Prints Less, Saves $2.5 Million
http://bit.ly/bybTcK
Cleveland bank has already saved $2.5 million in reduced printing costs through the use of print tracking and reporting software.

By Penny Crosman

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PokerStars.net
February 25 2010
image LimeLife’s Exclusive Red Carpet Interview with Jason Alexander
http://bit.ly/byXMg1
In Celebs by Kristine Gasbarre

Thursday, February 25, 2010

We've said it once and we'll say it again: thank you to our friends at PokerStars.net for the trip to the North American Poker Tour at the uber-posh Venetian Hotel in Las Vegas last week. On the red carpet at NAPT, our celeb editor talked lifestyle, love, sex, fitness, poker and more lifestyle with some of the all-time highest-profile celebs in the world, and what actor/comedian Jason Alexander had to reveal about how women are treated unfairly for our weight will have you looking at this superstar in an even more lovable light.

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Smart Tan
February 25 2010
image Tan Salons Feel Burned by Obama Tax Plan
http://bit.ly/bjvD6n
By Christine McConville

February 25, 2010

Tanning salon owners are furious about President Obama’s latest plan to pay for health care.

The so-called Tan Tax - a proposed 10 percent surcharge on indoor tanning bed services - will spike consumer prices in an industry already hammered by the recession, said Joshua Miller, district manager for Darque Tan in Boston.

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PokerStars.net
February 24 2010
image An Ambassador for Poker as Sport
http://bit.ly/brlZ4u
On Wednesday, February 24th Joe Cada was profiled by Nancy Colasurdo for her "Game Plan" column on Fox Business. She caught up to him at the PokerStars.net NAPT event at the Venetian.

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TargetSpot
February 23 2010
TargetSpot Enters Mobile Advertising Market
TARGETSPOT ENTERS THE MOBILE ADVERTISING MARKET

Expands relationship with Slacker to include mobile inventory

NEW YORK, FEB. 23, 2010 –TargetSpot Inc, the nation’s largest Internet radio advertising network, announced the availability of its mobile advertising platform. TargetSpot will serve audio advertising to mobile applications on the iPhone, Android and BlackBerry smartphones.

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PokerStars.net
February 21 2010
image Celebrities Play Poker To Fight Hunger
http://bit.ly/cqd6Qj
The PokerStars.net North American Poker Tour Venetian in Las Vegas hosted a Celebrity Charity Poker Tournament benefiting the Three Square Food Bank of Southern Nevada. The event raised $43,025.00 for Three Square to help support their fight to end hunger.

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DirectSmile
February 15 2010
image Shopping for VDP
http://bit.ly/cTSsu4
A successful multi-channel marketing campaign starts with the right software.

By Kim Crowley

Variable data publishing (VDP) is of growing importance as consumers become more tech-savvy and continue to be inundated with marketing messages. The past two installments of our VDP Web series discussed new trends and ways of capitalizing on the benefits through vendor support and education. If you don’t have a VDP solution in place, or are looking for an option better suited to your needs, sorting through the available software can be challenging.

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