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- Media Relations
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Media Relations
Media relations are an integral part of the overall communications strategy and the core element of a successful PR program. Through our years of experience, we have established Lotus as a source of reliable information for print, online and broadcast journalists in the business, finance, technology and news media. Our media relations programs consist of:
Media research and analysis
Targeted outreach to publications / media venues
Creating and improving press materials
Pitching and placing stories: news, features, press releases, by-lines etc.
Product testing
Awards and industry recognition
Communications training
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