CASE STUDY:
Thought Leadership

Consumer Reports Web Watch

Challenge:{challenge}

Strategy:

Lotus created a strategy for media coverage and re-launch of Consumer Reports Webwatch that centered around an announcement of new funding and a new report on the online international travel market. Lotus helped CRWW to:
Revamp its messaging and positioning
Become fully affiliated with Consumer Reports
Utilize its internal experts to drive media coverage
Create, promote and manage a series of regional events across the country to promote CRWW experts and investigative reports to the media

Results:

• Generated hundreds of media hits on its Search, Health, and Travel research from the largest news venues in the US
• Developed new media contacts with more than 400 reporters nationwide
• Helped to create and successfully execute three media focused, issue-oriented conferences centered on web credibility in Dallas, San Francisco and Washington DC.
• Strengthened partnerships and created long term interest in CRWW research