CASE STUDY:
Accelerating Sales for a Start-up

XMPie - developer of software for variable data publishing http://www.xmpie.com

Challenge:{challenge}

Strategy:

Lotus used XMPie’s size as an advantage in the marketplace. We decided to focus on key industry publications and work faster and harder than our competition to get great story ideas and case studies to the reporters. This included:

• Winning the hearts and minds of analysts and industry experts
• Pummeling the competition with innovative products
• Getting face time with reporters at every industry trade shows

Results:

• Dozens of feature articles on XMPie and its customers in key industry publications. Averaging several per month for more than 3 years
• XMPie was regularly sought after for commentary on the topics of variable data printing and dynamic publishing
• Helped XMPie achieve better than 270% growth year over year
• Helped XMPie strengthen global partnerships with key industry vendors (Xerox, Adobe, etc.)
• XMPie was acquired by Xerox for $54 million yet still maintains its own brand identity