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The Value of Twitter To Journalists
By Chris Capra August 17, 2009 | (8) Comments | Share Blog

Originally posted on http://www.digitalblab.com March 28, 2009

I just had an interesting conversation with Dr. Pauly from Tao of Poker.  We were all hanging out in the Caesars sports book after the AMAZING VILLANOVA WIN (I think I chain smoked 10 cigs in the last 5 minutes).

image Pauly was twittering during the entire Dream Team Poker event today.  For the first time he opted in for mobile updates on a few other players he knew were doing the same.  This is definitely going to help me write my posts, he said.  I can go back and reference hand play and bust outs.

If what Pauly says is true, Twitter is making journalists jobs easier.  Brands can use Twitter to not only engage customers, but also use it as another PR vehicle to update journalists.  This adds another component to Twitter, making it more valuable to companies, and something that PR firms should suggest to clients (more work for me damn it).

I decided to ask a few poker journalists what they thought.

Courtney Harrington of PokerRoad wasn’t as convinced.  It’s interesting and adds good buzz for companies, he said.  But it could be just a fad for now, we’ll see/

Matt Showell of PokerListings said that following poker players during tournaments helps him write his articles.  But as far as companies Twittering, the jury is out.  If companies Twitter in the right way its helpful.  They have to join the conversation and not just bombard people with promotions.  It takes a lot of resources, Showell commented.

Tweets help you collect perceptions.  It adds the first person point of view for a story,added Gary Wise of ESPN.com.  I haven’t really used Twitter in my work so far, but I see the value.

Matt Parvis of Bluff Magazine echoed Showell’s thoughts.  Parvis said that Tweeting is booming in poker right now and makes it easier to do stories.  Instead of waiting for a third party to give him player updates, he can get them right from the source.  On the flip side, he doesn’t want a company pushing promotions in his face.

So there it is.  It’s better for company individuals to Twitter instead of the company as a brand.  Personally, I don’t really want to know that Banana Republic has a new shirt out.  On the flip side I love when Starbucks tells me about specials.  (mmmm’Starbucks).  A few CEO’s are doing this successfully.  One that comes to mind is Jason Calacanis (@techgurus & @JasonCalacanis), founder of Mahalo.com.

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Tweets are designed to be accessed on mobile devices and through the Internet, where they are posted to a personal Web page that can be restricted to select viewers, or viewed by anyone.

Posted by Kol  on  April 06, 2010  at  09:36 PM

 

This is my second visit to this blog. We are starting a brand new initiative in the same niche as this blog. Your blog provided us with important information to work on. You have done a admirable job.

Posted by Mobikarai  on  April 19, 2010  at  08:20 AM

 

Hello guys!

I am a video Games journalist and i have very few readers so i decided to use twitter to help my writing so is it legal for me to use a designers tweet as news?
this is the one i mean it’s from the official mass effect 2 twitter.

Posted by Yuvaraj  on  May 08, 2010  at  04:32 AM

 

It adds the first person point of view for a story, added Gary Wise of ESPN.com.  I haven’t really used Twitter in my work so far, but I see the value

Posted by Anuya  on  June 16, 2010  at  09:51 AM

 

That was certainly a novel use of Twitter!  Twitter is certainly making a lot of things easier for journalists!

Posted by Ron Summerlin  on  June 23, 2010  at  07:20 PM

 

Facebook Notes was introduced on August 22, 2006, a blogging feature that allowed tags and embeddable images. Users were later able to import blogs from Xanga, LiveJournal, Blogger, and other blogging services.

Posted by square peg web  on  July 15, 2010  at  05:40 AM

 

I am a video Games journalist and i have very few readers so i decided to use twitter to help my writing so is it legal for me to use a designers tweet as news?

Posted by Square peg web  on  July 23, 2010  at  06:09 AM

 

I am a video Games journalist and i have very few readers so i decided to use twitter to help my writing so is it legal for me to use a designers tweet as news.Square peg web

Posted by Square peg web  on  July 23, 2010  at  06:10 AM


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