Fortunately, available VDP software solutions range from entry-level mail merge to sophisticated integrated systems, equipped with features that ensure a powerful message. ">
By Kim Crowley
"Dear [FIRST NAME]." We’ve all received personalized direct mail and email that fails to hit the intended mark. Poor preparation, bad design, unsuccessful data cleansing, and dull personalized fields lead to ineffective variable data publishing (VDP).
Fortunately, available VDP software solutions range from entry-level mail merge to sophisticated integrated systems, equipped with features that ensure a powerful message.
