Heidi Tolliver-Nigro
February 8, 2010
Recently, I was contacted by DirectSmile, which sells software that allows printers to create fonts out of anything—snowflakes, falling leaves, footprints in the sand—and use them in 1:1 campaigns. What they sent was a matrix of available case studies so I could choose one to cover this month. But as I read through, what struck me wasn’t any one example. It was the incredible variety of applications and industries in which this approach was being used. To me, that was the story more than any of the examples individually.
