VDP software providers utilize social media, blogs, and Web sites to help customers grow.
By Kim Crowley
Variable data elements add value to a marketing campaign. When a company makes an effort to include a personal touch on customer communications, it does not go unrewarded. In part one of our Web series on variable data publishing (VDP), we discuss the technology evolution towards heightened innovation and customer interaction.
Implementing the technology is the first step, but extensive education and training allows VDP users to harness the power of personalization to capitalize on its benefits.
"Education is essential to getting marketers and print buyers to understand the value of variable VDP," says Edward J. Ickowski, director, sales and business development, DirectSmile.
