February 26, 2010
Many of us grew up hearing ads on the radio, but those ads never knew where you were, what kind of radio you had, or your general demographic information.
TargetSpot, a CBS-backed venture that calls itself the nation’s largest internet-radio advertising network, announced deals this week with Slacker’s music-streaming service to bring “the first-ever targeted mobile audio ads to mobile radio listeners.” That’s different than the targeted display advertising that already appears in mobile apps.
